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WiserAdvisor

Designed a custom wordmark for WiserAdvisor, a trusted platform that connects individuals with vetted financial advisors. The letterforms have been carefully crafted to convey authority and reliability in a way that feels approachable, human, and contemporary. The serif typography is thoughtfully preserved from their previous logo to maintain visual continuity and reinforce the credibility they've built over time.

Role
Lead Designer, Type Designer

↓ Concept

To create further distinction, I looked to the natural form of bird wings as inspiration for the custom typography. The wing-like serifs symbolize WiserAdvisor’s sustained growth and upward trajectory over the years. They also represent the transformational journey the brand facilitates—helping clients reach new milestones and achieve lasting financial success.

↓ Design

 © 2025 Alec Cerminaro

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