Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Technography Identity
Designed a flexible identity system for a conference about typography and its connection to technical drawing. Beyond image-making, drafters rely on the addition of language and typographic conventions to achieve precise communication. A palette of visual elements is punctuated across various applications to convey the conference's diverse vision.
Role
Concept Development, Creative Execution
↓ Concept
Italian Baroque art strikes a balance between the structural and the expressive. The captivating flow of ceiling paintings in the Sistine Chapel tightly populate the spaces they inhabit, yet amongst the chaos lies a disciplined organizational system to formulate a coherent narrative. The identity aims to capture a similar spirit through its robust, exhaustive visual expression.
↓ Design