Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Talk of the Tables Identity
Designed an identity and custom typography for a candy buffet and candy charcuterie board design service that seeks to stimulate, engage and delight guests through their decadent displays.
Role
Positioning, Concept Development, Creative Execution
Naming
Alexa Aiello
↓ Concept
Evoking the exuberant nature of confectionery visual language, the identity primarily consists of elaborate letterforms contrived of swirls to reflect Talk of the Tables' commitment to craft and abundance.
↓ Design