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Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Seattle Reign FC
Refreshed the visual identity for Seattle Reign FC, a legacy club in the NWSL and a defining force in Seattle’s sports culture. At the heart of the brand stands the Queen—not just a mascot, but a powerful symbol of Reign’s spirit, ambition, and legacy. Drawing from her strength and grace, we devised an identity that honors her presence: poised elegance and unshakeable power. The result is a system that feels iconic to the city and deeply rooted in the club’s story of inclusion and excellence.
Role
Design Lead
Team
Justin Alicastro, Shalini Arroyo, Flora Chan, Melissa Deckert, Ivan Kayser, Rachel Lee, Christina Sailer, Ash Shaffer, Rachael Sherman
Completed at Redscout
↓ Concept
Drawing inspiration from royal insignia, I crafted a series of graphic frames that serve as both a unifying and dynamic element. These frames act as a visual metaphor for the club’s ongoing growth—celebrating diverse representation and reinforcing a sense of belonging. Designed for versatility, the frames will evolve across future seasons, offering room for adaptation while maintaining visual consistency.
↓ Design
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