Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Discover Online Banking
Transformed Discover's credit card into an online bank and evolved their brand language into a multifaceted digital design system composed of typography, color, data visualization, iconography, UX/UI and photo art direction. Our design solution provides warmth, delight, and positivity throughout every touchpoint of the experience to make online banking appeal to anyone who's old enough to own a bank account.
Role
Concept Development, Creative Execution, Production
Team
Rebecca Gimenez, Monika Paulaviciute, Leslie Presto, Tori Wheeler, Praew Suntiasvaraporn, Sarah Ekblad, Yeri Kim, Tim Nachbauer, Kit Leitner
Completed at IA Collaborative
↓ Concept
Websites are inherently architectural. The functionality and stability of websites rely on predetermined structures and regulations. The contents, anatomy, and navigation patterns of websites are organized through a science called "information architecture". To avoid creating a banal online banking experience, we studied the facades of modular architecture to help us establish a lively UI rhythm. Elevated surfaces and color blocking techniques are employed to engage the reader and emphasize key moments throughout the users' journey.
↓ Design