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Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Biannual
Designed an identity, website, custom logotype, alphabet, and conjoined glyph set for IA Collaborative's Biannual, an event where team members have the opportunity to come together and share their best work. The visual language emphasizes the idea of looking back in time, pushing beyond our capabilities, and projecting ourselves into designing better futures together.
Role
Design Lead
Team
Rebecca Gimenez, Michelle Roberts, Olivia Koivisto, Jayne Glick
Completed at IA Collaborative
↓ Concept
The typography and graphics are adapted from calibration diagrams, screen test pattern graphics, and cassette decks to echo the act of “re-playing” past moments and ensuring our work matches and exceeds the company's expectations.
↓ Design
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