Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Project 1/8
→ TECHNOGRAPHY IDENTITY
Designed a flexible identity system for a conference about typography and its connection to technical drawing. Utilized a palette of visual elements to convey the conference's vision and spirit across print, digital, 3D, and spatial media.
Project 2/8
→ SIDESHOW EXHIBITION
This exhibition debuted when Donald Trump reached his first 100 days in office, having achieved remarkably little save for turning politics into a bizarre spectacle. This circus-like atmosphere inspired Sideshow, an exhibition by Abbott Miller, responding to the Trump administration. Involved with production and piece development.
Project team: Abbott Miller, Kim Walker, Adam Walters, Enrique Becerra, Diego Farías, Heriberto Garcia Dávila, Marco V. Garrido Félix, Aage Vetter, John Vetter, Alec Cerminaro
Project 3/8
→ AMERICAN EXPRESS REBRAND
Brand refresh for American Express. The new identity celebrates historic design heritage, building on an extraordinary 168 years of brand equity and iconography. Involved in developing and applying typographic and graphic brand elements.
Project team: Abbott Miller, Naresh Ramchandani, Kim Walker, Andrew Walters, Alec Cerminaro, Clayton Ruebensaal, Jeremy Mickel
Project 4/8
→ DISCOVER ONLINE BANKING WEBSITE
Evolved Discover Bank's brand language into a multifaceted digital design system composed of UX/UI, typography, color, data visualization, iconography, animation, and photo art direction. Serving warmth, delight, and positivity when it comes to facing online banking.
Project team: Rebecca Gimenez, Monika Paulaviciute, Leslie Presto, Tori Wheeler, Praew Suntiasvaraporn, Alec Cerminaro, Yeri Kim, Tim Nachbauer, Kit Leitner
Project 5/8
→ BIANNUAL IDENTITY
Designed a typeface and a flexible identity for an event where team members have the opportunity to reflect and share their best work from the past six months. Considering the act of “re-playing” past moments and making sure our work is up to the company’s standards, the identity consists of a graphic language adapted from recording devices, frequency charts, camera focus detection diagrams, and screen test pattern graphics.
Project team: Rebecca Gimenez, Michelle Roberts, Alec Cerminaro, Olivia Koivisto, Jayne Glick
Project 6/8
→ MYTEMPO APP DESIGN SYSTEM
Devised and implemented an elaborate set of UX/UI, typography, motion, illustration, typography, writing, and color guidelines for a series of diabetes insulin management applications. Routed the new digital design system firmly within Tempo's established brand language and tone.
Project team: David Pierce; Nathan Bilancio, Whitney Olson Jenich, Praew Suntiasvaraporn, Monika Paulaviciute, Faith Kaufman, Alec Cerminaro, Amy Wicks, Jon O'Conner, Alexis Burstein, Kevin Ripp, Michael Tapson, Vel Genov, Mimo Stoykov, Megan Sherman, Jackie Hilmes, Hyun Kim, Sara Novak, Jeff Gershune, Derek Smith
Project 7/8
→ UNCONDITIONAL
Wrote and produced an original manifesto on the use of black and white and its relevance in graphic design. The manifesto argues black and white serves as a valuable component for the creation of new forms, functions as an effective default design tool, encourages collaboration, and acts to stimulate the senses.
Project 8/8
→ SPACE PUCKERS
The process of puckering in Illustrator showcases much control over how severe an object can be physically altered. While exploring natural distortions, black holes, wormholes, the milky way, and other forms of astronomical imagery, I noticed these forms of puckering in the natural world show a loss of control over their
existence and physical appearance in space. The final application is a foldable newsprint pamphlet that ultimately expands into a sizeable astronomical map.